Roots is a healthy concept café with a strong focus on healthy food lifestyle, education and veganism.
The branding is based on the idea of one's real roots and nature's equivalent. This degenerative aspect was translated into a dotted pattern to create a visual layers pattern as a reference to the earths soil. Applied in 3 strong colors to keep it fresh and vivid, and backed up with some historical vegetable and fruit drawings, the branding was completed.
